"Inbox Zero means I care more about the outbox than the inbox. It means I choose to focus my time, energy, and attention on creating something worthwhile instead of feeding some unhealthy addiction to constantly check my inboxes. Pressing the Get New Mail button or refreshing my Twitter stream is like pulling the crank on a slot machine. Did I win? No. Did I win? No. Inbox Zero means I care more about this moment than I do about my narcissistic tendencies of knowing who’s talking to me on Twitter. It means I care more about doing my best creative work than about keeping up with the real-time web and being instantly accessible via email."